Can Corporate Campuses Urbanize the Suburban Experience?

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Following WWII, many corporations fled from city centers to settle down in the suburbs alongside homeowners. Now, though, it seems that some large companies are pivoting their real-estate models toward building more compact, mixed-use centers, rather than the typical single-user suburban office park for their corporate campuses.

A recent New York Times article by Keith Schneider describes this as the “urbanization of the suburban experience.” It points to several examples, such as Capital One’s 24-acre campus in Tysons, Virginia; Walmart’s soon-to-be 350-acre headquarters in Bentonville, Arkansas; JPMorgan Chase’s regional headquarters in Plano, Texas; and Microsoft’s future 90-acre regional headquarters on the western edge of Atlanta.

Many of these examples have some kind of public-interfacing, mixed-use, residential component to them—a merging of both the modern models for corporate campuses and retail, mixed-use centers as a way of dually anchoring the development project. But is this approach a net positive or a net negative when it comes to suburban development? Find out today as host Abby Kinney and co-host Chuck Marohn “upzone” this story, unpacking and analyzing it through the Strong Towns lens.

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